Does Nigeria’s Top Celebrity Blog, Bellanaija Need A Fresh Look?
I’d like to think that reviewing bellanaija on StartupsNigeria is long overdue, since the site has grown to become the most popular fashion and entertainment news blog in Nigeria. Although, it may not be called a startup, the success of the blog means that it has something to offer the infotainment-loving Nigerian people as well as the web community.
Bellanaija is a Nigerian celebrity blog that passionately publishes fashion & entertainment news, info, gossips and gists as well as profiles Nigerian & African celebrities around the world. The site has been covering Big Brother Africa 3 that recently started and has lots of fans both male and female (including me).
But, I think that the site’s design and colour undermines the value and uniqueness of the blog. Branded with a girly-like pinky look and feel, the site has lots of male fans who I’m sure don’t like that pink colour design coupled with the girl-with-the-large-eye-lids-and-lips image used as a banner on the site.
Besides, the site has been on a blogspot subdomain name since it started in July 2006, which I feel doesn’t go well with a highly profiled blog like bellanaija. I think bella must have acquired a full domain name by now (www.bellanaija.com), considering the fact that the site needs to meet with the standards of celebrity blogs around the world and thus drive more advertisement deals for the site.
Maybe its high time Bellanaija gets a fresher look. Or what do y’all think?
Despite the site’s aesthetics, I’m impressed with the its traffic, which shows that bellanaija has been doing consistently well in providing the hottest celebrity news around entertainment and fashion in Nigeria. That’s why I’m reviewing the blog here on StartupsNigeria.
If you are a bellanaija fan or you are just checking out the celebrity blog, you can tell us how you feel about its design and how you think it can be improved.

I’m becoming a regular visitor to this site, Loy you de try.
About BellaNaija, i do visit the site from time to time. On the design part, anyone can use a professional new design, but i don’t think her colors or banner which i think expresses her feelings is bad…..i’m one of her male readers and i don’t find any issue with it. She just de express herself.
For the domain name, we dey on same page, she needs to switch back to bellanaija.com (why switch back?, cos i think sometime back, if i’m correct, she had it once but i no no wetin happen to the domain name or why she had to go back to bellanaija.blogspot.com)
Bella has created a following online. Her blog is like a community; every post of her’s receives double digit comments at the least. Her readers love her.
She has created an online brand for herself. The funny thing is that her site can remain like that for another 2 years and her readers will continue to increase.
However, I trust that she is working on a master plan.
She brings value to the online Naija/fashion market place, she is the only one of her kind.
Lets wait and see
[...] seems that Bella Naija has felt my nudge or should I say my tease, as I got the scoop yesterday that the most popular celebrity and fashion site in Nigeria has [...]