Recently, I recommended 20 business blogging ideas that can make you money in Nigeria. You can read them here and here. Perhaps, you already have a website or forum and wondering how to integrate web 2.0 functionalities into your business. Now, I’m going to share with you some reasons business blogs could benefit your website and bring you more business.

In one of his incisive posts, my friend Tony, who shares secrets on making money online legitimately through his blog - Naijaecash - encouraged Nigerian Webpreneurs to start a blog.

As a business blogging fan, I’m impressed to see sites such as Sturvs, Naijalingo, etc keep an updated blog for their businesses, which helps keep their users abreast with the latest news and info about the sites. Even the most busiest businesses such as Google have a regularly updated blog.

But there is something I find lacking in some Nigerian blogs. Most of them don’t provide tips and advice on subjects related to their field of expertise via Business Blogging. For example, StartupsNigeria was developed with startups in mind, hence, startups advice and resources. So what if you start providing expert advice through your blog? Don’t you think you will attract more users to your site, who in turn will use your products and/or services, which in turn will translate into more revenue and recognition for your site?

Benefits of Business Blogging to Your Business

1. Attracts new users/customers from new demographics than your site has previously experienced and helps you answer the question: Where would my next generation of customers/users come from?

2. Provides your existing users/audience or customers with a new window through which they can see you and your business and you can also see them via visitor statistics and get feedback through their comments. Users spend more time on your site and you get more page views than before.

3. Helps you communicate in the most effective way with your users/audience or customers (if you like), thus providing them with value-added services that will make them loyal to you. You can then build a community for your blog readers and invite the most active ones to guest post for you.

4. Increases your site’s presence and placement in search results, since your potential users/customers may be searching online for products and services related to your site and could find the information they are looking for through search results that direct to your blog.

5. Creates a human face on an abstract entity such as a site and further shows that your traffic is not necessarily built around robots, spammers, etc but real people who are interested in using your service. This also builds credibility for your site.

So can you see any business of a business blog for your business? Send me your opinions…

Images Via: Honeytech and Small Fuel Marketing