Here is a very interesting post from Paulette Erijo who blogs at Letche.net,

Emerging African markets are always a target for many high tech companies. In recent times more telecom operators have expanded into countries like Nigeria, South Africa, Ghana, Egypt, Kenya, and many more Africa countries. Nigeria has the biggest business environment in Africa. Reports show that the introduction of mobile and wireless technologies has given rise to an increase in the number of internet service users. Most people are becoming more familiar with web services either via their mobile phones or laptops. But how well is Nigeria ready for Enterprise 2.0 ? Letche is set to push Enterprise 2.0 into the Nigeria market. Industries such as Financial Institutions, Telecoms, Sports, Media and Advertisement, Learning Institutions, Oil and Gas, and Consumer Product companies are a few examples of Letche’s target market. Over the years, Nigeria’s response to new technologies goes through a long maturity period.  But lately, the reverse is the case. The drive towards new technologies within the various industries is very welcoming for technology owners. Although Enterprise 2.0 is still young globally, it is not too early for the Nigerian market to start adopting it. Early adopters have many success stories. Companies can engage customers, partners and employees in new ways, and thus facilitate collaboration both within the enterprise and across the internet. We look forward to seeing a good number of companies in Nigeria roll out Enterprise 2.0 in 2009 on our Beezbox Enterprise 2.0 platform.

My Thoughts

My guess is that Enterprise 2.0 in Nigeria will definitely evolve in the next couple of years. In recent times, Nigerians have caught the social networking bug and soon companies in Nigeria will soon see more reasons they should use this new media space to attract new and existing customers. Interestingly, Oz at Mootbox wrote a very interesting piece called Nigeria: Who is Afraid of Enterprise 2.0

It would be interesting to see how Letche intends to develop Enterprise 2.0 in Nigeria and I’m eagerly looking forward to getting involved with this process.

What are your thoughts about Enterprise 2.0 in Nigeria?