Silicon-Valley based free website building startup, SynthaSite has just announced that they are changing their name to Yola. It just so happens that Yola is the capital city of Adamawa State in Northern Nigeria.

According to SynthaSite CEO, Vinny Lingham,

Yola is derived from the Hindi word “jhola,” which means hatch – and hatching big ideas is exactly what you do at Yola.

It’s quite interesting to see startups adopt traditional names that reflect the goal or concept of their companies. In Nigeria, there are quite a few startups that have adopted traditional names from the yoruba, igbo and hausa languages.

However, my concern is to see more interesting startup ideas, concepts, strategy, design, features, solutions etc from the Nigerian startup scene than just names.