Zain Central Station Is Too Hot to Handle…Too Cold to Hold
I’ve been playing around the latest social networking site in town which happens to be the only functional social site by any telecoms operator in Nigeria. Launched by Zain Nigeria, the second largest telecoms operator (in terms of subscriber base), Central Station is a social networking site that allows users to connect with other people.
With similar features of other social networks such as blogs, groups, videos, chat, forums, etc, the community is gradually becoming one of the most popular desinations for entertainment & fun lovers in Nigeria (not just for Zain subscribers).
What are the other features?
- Free mobile internet access for the first 50,000 registrations
- View all sorts of exciting content and downloadable items
- Free tickets to central station events
- Make new friends and contacts, chat, upload pictures, videos and so much more
What is Unique?
Central Station has been featuring interviews of up-coming Nigerian music artists that are gradually making their way into the entertainment industry. The Central Station Hit Zone is a 60-minute syndicated radio show that celebrates and analyzes the artists, the production behind the tracks, and the musical environment they were released into.
My thoughts
Unlike other telecom brands in Nigeria, Zain has tapped into the social networking frenzy in Nigeria, not to talk of the TRU Search project which is somehow going to help them attract more customers (especially the Nigerian youths) for their network and better increase their market position in Nigeria.
Let’s see if Glo or MTN will launch a social networking site too.
This is a true reflection of innovation. What more can be said, kudos to the guyz @ zain, this makes the Nigerian web scene more interesting.
This is great. I attended a conference recently where a major complaint by some of the speakers was that Nigeria does not produce content for the web. Initiatives are gradually moving Nigerians from content consumer to producer.
This is bold step in bringing together the young and older generations. I think you guys at Zain deserve an applause. Keep it up!
Yes is true that Zain are just too hot to handle and just too cold hold, they have brought smiles to people faces. And the most interesting thing is that they are still ready to do more. Thanks for you social network we love you.
Your giant stride has place you on an higher pedestal but never rest on your hoarse, the competition is becoming tighter. Work more and more and more and more, there are alot of grounds to cover. Bravo!