NaijaHotJobs Displaces Nairaland on Alexa Top 100
As the economic recession is gradually biting into the bones of jobseekers in Nigeria, it seems that the crisis is becoming a gift for Nigeria’s largest career community, Naijahotjobs.com and has surprisingly displaced Nairaland on the current Alexa Top 100 Sites from Nigeria.
Naijahotjobs is an online job forum that uses the Simple Machines software just like Nairaland, with over 160 000 members compared to Nairaland’s over 300 000 members. Before now, Nairaland was the most visited Nigerian online forum ranked 16th, but now has moved down to 17th, while Naijahotjobs has moved up to rank 15th.
Update: 14/04 - Nairaland has regained its position as most visited Nigerian site, but with Naijahotjobs right below it on the current Alexa rankings of the Top 100 sites by country.
From the current stats from Alexa, Naijahotjobs gets 92.5% of its traffic from Nigeria, while Nairaland gets a mere 57.4%. What happened to the almighty Nairaland? Could it be because Seun recently launched Nairalist and has been given the site more attention these days?
Or is it because Nairaland has suffered major downtimes recently? I caught Seun complaining about his host server some weeks back. See some recent Twitter updates below:
However, in terms of traffic rank, Nairaland has about 5,000, while Naijahotjobs is currently pegged around 10,000. Perhaps this trend might not be very important as Alexa is not a very great web analytics company, but it’s quite interesting watching this trend. It’s like following the Yahoo-Google war of web dominance.
My Opinion
I think even though Nairaland has enjoyed a lot of web dominance in the last few years and has been considered the most popular website from Nigeria, Naijahotjobs will gradually take over that dominance. Particularly because Naijahotjobs.com is focused on jobs and careers in Nigeria and more and more people have either lost their jobs or are searching for new jobs, especially in this economic downturn.
If you check Google Insights for Search, you’ll notice that the ‘naijahotjobs’ was among the top 10 rising searches (+40%) in the last 30 days. Also the phrase ‘jobs in nigeria’ was ranked the 7th (+50%) most rising search keyword from Nigeria in 2008.
Are we going to see Naijahotjob’s dominance eventually? Will Nairaland make a comeback?
Update: 14/04 - Nairaland has regained its position as most visited Nigerian site, but with Naijahotjobs right below it on the current Alexa rankings of the Top 100 sites by country.
Wow. This only proves that Nairaland cant stay far off at the top for long, there’s other sites coming close behind. I think Seun knows this and that’s part of why he launched Nairalist, just “solely” cos of the competition, but after a few months, even Nairalist has found traffic is hard to keep.
Are Nigerians getting tired of Nairaland? Are there sites capable of grabbing Nairaland’s dropping traffic? Will Nairaland become the hi5 of Nigeria? Time will tell.
Interesting analysis…but I have to ask: “so what?”
It is one thing to have this great “Alexa traffic” but what value is the site providing to users?
I have been to the Naijahotjobs thinking I would find something of note, but I was disappointed beyond measure! I won’t say the sight is crap, but it’s close to being one.
I think the Nigerian web community needs to pay more emphasis on value and content creation over questionable stats and traffic. My two cents.
Cheers.
Just to add my 2 cents here, you can also find Jobs in Nigeria at http://www.turenchi.com/jobs.
Further, I would ordinarily not pay too much attention to data from alexa, but in this case it does show the rise of naijahotjobs to prominence
David you need not call naijahotjobs.com a crap probably because it is not relevant to you, but I know it is relevant to quite a lot of people that is why they keep going back to the site. If you have ever launched a website online and go through the hassles of building a traffic, you will probably give kudos to naijahotjobs, nairaland and other top sites. Traffic is the King in online business and it is the hardest part.
I I have used turenchi.com for nigerian news and its quuite good but for jobs? Well I’ll give it a try
Nairaland lost its traffic and user confidence because of the way they are deleting posts made by visitors in recent days. I posted two hot topics that generated over 6,000 visits on Nairaland.com but Seun and his “crap boys -called moderators” carefully removed the backlinks to my site! Bunch of fools. I suffer to create hot blog topics for them but they won’t even give me a dime of backlink! Imagine this type of selfishness!!:( I do same for foreign websites and they even call me on phone seeking partnership. R.I.P Nairaland.
Omoba whats your site all about? post a link.
I must give credit to startupnigeria.com . its a nice website, carefully and neatly designed.
I dont agree that naijahotjobs.com is crap! Its serving a Basic need for JOB seekers and We have lots of them around; real WEB 2.0 sites like sturvs.com; mytruspot.com aint close because what they offer are quite secondary.
Loy; I compared Your blog with naijahotjobs.com & nairaland.com on alexa Your graph didnt show OH! (it means more work to be done..)
PHPLord - How could you be comparing those sites stats with SN? Don’t you know we’ll be dwarfed by them?
Those 2 Sites offer two different services to their visitors. Like it or not, Nairaland is going to stay on top for a longer while because it has age on its side. Also, it covers more subject matters than Naijahotjobs does.
Another issue you need to take into consideration is that Nairaland has so many Nigerian Webmasters contributing contents into its database. Naijahotjobs will not be able to maintain its current tempo once the economy start booming again. The current surge in traffic to the site (just like you pointed out above) is because of the current economic crises. Cheers.
INTERSTING.
BUT I HAVE 2 GO NOW.
Check out the current rankings:
http://www.alexa.com/topsites/countries/NG
Need I say more?
I seem not to agree with Nigeria entrepreneur..Nigeria economy may not improve with the ways things are going which gives the future to naijajobbs