Archive for the 'Digital/Web 2.0 Space' Category

ITNewsAfrica Rebrands Corporate Identity, Changes Logo

According to ITNewsAfrica.com,

ITNewsAfrica.com has introduced its new visual identity, which reflects the company’s growth and evolving business model.

The company’s new logo and brand is intended to encompass ITNewsAfrica.com’s growth and expansion, branching into the events and publishing arena on the back of its online successes.

The new look of the logo represents a company that is vibrant, innovative and positive, with an unwavering belief in Africa’s potential for growth, development and leadership, specifically in the field of Information and Communication Technology (ICT).

ITNewsAfrica.com remains committed to the reporting of news and promotion of opportunities in ICT on the African continent, and hopes that its new brand identity will successfully communicate its mission and values to a larger African audience.

The site has become one of the leading ICT News sites from Africa and tracks ICT news from Nigeria. It’ll be interesting to see what ITNewsAfrica’s business model would be. The company has been venturing into events these days and it seems that’s where they hope to make more money, as online advertising is suffering globally as a result of the economic recession.

Imagine Cup - Global Student Technology Competition

Now in its seventh year, the Imagine Cup is a global student technology competition focused on finding solutions to real-world issues. The competition encourages the world’s most talented software designers, programmers, game developers, photographers and filmmakers to tackle the toughest problems facing the world today.

Since 2002, the Imagine Cup has been challenging the world’s brightest students to step up and make a difference. Over 200,000 technology students around the world including Nigeria competed in the 2008 competition. This year’s Imagine Cup challenges the world’s most talented students to “Imagine a world where technology helps solve the toughest problems facing us today.” 

Imagine Cup is the world’s premier student technology competition, whereby Microsoft encourages young people to apply their imagination, their passion, and their creativity to technology innovations that can make a difference in the world – today. The 2009 Worldwide Finals will be held in Cairo, Egypt in the summer of 2009.

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Top 5 Ways Nigerian Brands Can Use Twitter for Business

Since Twitter became a great tool for business communication, I’ve been researching several ways that Nigerian companies can tap into the power of Twitter to reach their customers/clients effectively. I’ve also been searching for brands that have adopted Twitter as a platform for their businesses globally.

My research revealed that huge global brands such as (Computers) Dell, (Cars) Ford, (Travel) JetBlue, (Retail)Whole Foods, (Food and Beverage) Starbucks (Phones) Samsung, etc are using Twitter for business.

But, are there any Nigerian brands on Twitter? Unfortunately, none that I know of. If you know any, please let us know. 

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What Does Web 2.0 Mean to a Nigerian Web Developer?

It has been a while since the term “Web 2.0″ has been making a buzz around the webspace and as usual, global web brands as well as web developers and enthusiasts have helped spread the word. Often described as the next generation of the internet, Web 2.0 has meant several things to several people.

If you ask me, I think Web 2.0 is simply the web re-branded for business and social interaction. Although, we’ve seen several definitions of Web 2.0 from various sources, none describes it as the make-believe we see in the movies. It’s real.

Tim O’Reilly, the guy who originated the Web 2.0 term described it in the following traits:

  • The Web As Platform
  •  Harnessing Collective Intelligence
  • Data is the Next Intel Inside
  • End of the Software Release Cycle
  • Lightweight Programming Models
  • Software Above the Level of a Single Device
  • Rich User Experiences

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StartupsNigeria.com Sponsors BarCamp Nigeria

 

 

We are pleased to announce that StartupsNigeria.com, the leading technology blog about web startups, innovations and entrepreneurship in Nigeria is sponsoring the 1st BarCamp in Nigeria, along with Afrigator and Sturvs.

BarCamp Nigeria will bring technology enthusiasts, IT specialists and social media players from Nigeria and around the world together to exchange ideas, build connections, re-frame perceptions and catalyze action of realizing the potentials of technology in Nigeria.

In case you don’t know, BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from participants.

The event will be held at the Tom Associates Training Centre and Conference Hall, Lagos, Nigeria on Saturday, April 25, 2009.

You can find keep up with the event updates via @barcampnigeria

 

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