It is no longer news that Google has been making its footprints across Africa, starting with South Africa and Kenya and now spreading to all sub-Saharan African countries including Nigeria.

Google has since opened offices and hired people in both South Africa and Kenya and has recently announced for Office Lead roles in Nigeria, Ghana, Senegal, Rwanda, Uganda and Tanzania. This indicates Google’s strong investment interests in Africa, the fastest growing mobile market in the world with mobile penetration ranging from 30% to 100% from country to country (with Nigeria as the largest telecoms market in Africa).

What It Could Mean for The Economy

Google’s presence will have a positive impact on Nigeria’s economy via the introduction of new products, services and innovations for both companies and consumers. These products and services will drive the Nigerian market towards competition and thereby make for price reductions on specific technology-related solutions. Possible products will include Google Enterprise Search, Google Apps Security, Compliance and a variety of free software services.

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